I worked closely with the marketing team to establish a strong visual identity for the imagery that embodied an appealing and truthful sense of the fun of being a dog owner, as well as establishing Tails as a modern and innovative company.
After a great deal of image research and analysis of what was required – I brought on the photographer Rachel Oates who continues to produce bright, fun and stylish photography for tails.com that captures the joy and closeness of the relationship between dog and owner for use across the site, as well as throughout all other marketing materials.
The look has endured and become much imitated in the space
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