In the second half of 2017, until the early part of 2018, I worked with Tails.com– an online tailored dog food company, on refreshing their website and developing a print-first rebrand into a digital design direction

After the launch, I continued to work with tails.com on the UX optimisation of the the sign up funnel and dashboard, production of video content for social, as well as advising on recruitment, training and design process to allow their internal team to continue producing great work.

Shortly after the completion of this work, Nestlé Purina acquired a majority share in the business.

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