Website Refresh
I was brought on board immediately after a packaging rebrand, aimed at a new market direction, which they wished to see fully developed into a new look for their digital product – an online platform which tailors the food to the needs of the dog based on age, breed, lifestyle and many other factors, and functions as a dashboard for subscription management.
The work involved turning the new palette into a functional, and attractive UI, establishing consistent typography and working on the art direction of the photography, illustration and iconography.
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