Togather

Improving marketplace conversion on Togather

The simple stuff

Using established best practices and heuristics to bring the marketplace into better shape.

  • Better value messaging on supplier pages to create a reason not to disintemediate
  • Indicative pricing information across listing pages
  • Standardised pricing and VAT information across the product

The hard stuff

Complex problems, with unpredictable trade-offs requiring deep research and data analysis

  • Refining the taxonomy of services around terms and mental models that match requests better with suppliers
  • Rules based matchmaking to replace unpredictable ML
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