CRM Campaigns
During my time at Blurb, there was a push to move CRM away from heavily discounted offers, towards keeping users engaged with a regularly updated content platform, supporting users with downloadable PDF How-Tos, as well as creating unique one-off offers and promotions.
Blurb Stories editorial illustrations
In the second half of 2014, I was responsible for the art direction and production of all imagery for the Blurb Stories blog. This necessitated creating illustrations that worked with the fully responsive site layout and allowed for the title to float over the top. I tried consciously to vary the style and approach from week to week to suggest the kind of roster of editorial illustrators that a traditional publication might carry.
Website refinements
I also produced much of the imagery for the global site, and suggested and implemented a number of UI tweaks to key pages which significantly decreased their bounce rate.
