This involved creating a presentation document, to be delivered internally and to all creative partners, that worked in both print and digital, which comprehensively communicated the new brand’s branding principles as developed by the creative agency (AKQA).
Working on this kind of project is great as it allows you to really stress-test a fresh set of design principles, and the agency were really keen that they were pushed as far as possible to create a lively and exciting presentation that would be inspirational not only to creatives, but across the business as a whole.
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