A microsite aimed at children housing an environment in which users can explore, play minigames and build up a file of knowledge about plants and animals. My role involved developing the initial digital concept and experience architecture from the Experiential Department’s concept, advising on the art direction as applied to digital, layout and interactive design, and flash animation of characters. An illustrator was commissioned to deliver illustrations of all the trees and the backdrops for four different seasons. These were then composited into layered, parallax files, for each of the seasons, which responded to the user’s mouse movements to reveal elements hidden amongst the trees. Brand Experience Awards 2009: GOLD for Most Effective Live / Digital Integration: Triple Velvet Tree Detective Experiential and Online
