Safara is a subscription based travel company for frequent travellers which passes the commission taken by other online travel agencies back to the subscriber in the form of points which offer large discounts on future trips.

I was brought in at a very early stage, to provide visual proof of concept for their booking site that they could take to investors, focus groups and partners – applying the beginnings of their brand guidelines to their digital design as well as to help them develop an online experience that would encourage sign up and exploration.

Safara has since undergone a rebrand, recieved considerable funding and acquired another startup, while maintaining trhe same mission and membership plan