Velvet- Tree Detectives Microsite
September 18th, 2009 | Published in Commercial Work
Quite a big project this, produced at Chemistry- a microsite for kids involving an environment in which users can explore, play minigames and build up a file of knowledge about plants and animals. My role involved developing the initial digital concept and experience architecture from the Experiential Department’s concept, advising on the art direction as applied to digital, layout and interactive design, and flash animation of characters.
TREE DETECTIVES
EDIT: Brand Experience Awards 2009: GOLD for Most Effective Live / Digital Integration: Triple Velvet Tree Detective Experiential and Online !
EDIT 2: DMA 2009: GOLD for Best FMCG Campaign of the year: SCA Tree Detective integrated campaign
