Curriculum vitae

I’ve been working as a designer and art director for 16 years – both client and agency side. I’ve led at every stage of the design process, from concepting and communicating ideas through to design, brand guardianship to interactive development and meticulous control of final delivery.

Though foremost a digital designer, I’m proudly generalist, with a strong belief in putting good UX practice at the core of all work – from video content to complex online experiences to printed and site specific materials. I aim to produce work that has visual impact, delivers its messaging powerfully, fits the platform and is empathetic to the end user’s needs. I can communicate this to clients, I can work in cross-functional teams, guiding work with data and research and I can listen and learn from developers and other specialists.

I have strong technical skills in Sketch, Photoshop, Indesign, Illustrator, After Effects and Premiere and a working knowledge of CSS and C4D.

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Employment History

Dec 2014 → Present

MRTW Studio Ltd.

Consultant / Design Lead: UX, Creative Direction & Video Production

  • Allplants.com : Product design
  • Tails.com: Digital rebrand, photographic direction, UX optimisation of signup, checkout and dashboard, video production
  • Onefinestay: Full site redesign – homepage, search, listings, checkout and blog.
  • MOO: Creative showreel
  • AKQA: Brand bible for Virgin Sport
  • Havana Club 7: 360 Video production (Cuba)
  • Drink Factory (Bar Termini, 69 Colebrooke Row): Photography and video production

Sep 2011 → Nov 2014

Blurb

EU Design Lead

  • 2011-2013: working with the EU Marketing Director and the US Creative Director to localise the US art direction, design EU specific marketing collateral, manage production and direct agency creative.
  • 2013-2014: Lead Designer for the global Self Publishing side of the business, providing design and direction for online communication platforms, art direction and illustration of online content and identities for events and individual campaigns

Jul 2010 → Jul 2011

Blue Hive/Wunderman

Motion Graphics & Interaction Design Contractor

  • Development of microsites used to promote Ford Vehicles utilising video and animated graphics in an interactive framework
  • Development and documentation of brand standards for all EU Ford online activity

Aug 2007 → May 2010

Chemistry Communications

Senior Interactive Designer

  • Design of online campaign assets for Diageo, Unilever, Aviva, Emirates and Cadbury
  • Art direction and interactive design of DMA and Brand Experience Gold Award winning “Velvet Tree Detectives” microsite for SCA
  • Design placement at RAC assisting in the full redevelopment of their site

Feb 2007 → Jun 2007

XM

Freelance Flash Designer

  • Microsite and display advertising work for HSBC, Nationwide, Danone and Colgate

Jul 2006 → Sep 2006

LPIP Sydney

Digital Designer

  • Flash development, illustration and design of web and print promotional material for hospitality clients including the Opera House bar

Aug 2003 → Dec 2004

EMP Group

Magazine Designer

  • Co-designing stylesheets for 7 celebrity fronted lifestyle titles; overseeing photoshoots; laying out, picture-editing and illustrating for editorial and advertorial features. Overseeing production and proofing pages for print using Sherpas and Web-proofing

Other Projects

2010

Kele (Polydor)

Animated video for the single “On the Lam” directed by Nova Dando

2007

Cassetteplaya

Video and animation for London Fashion Week catwalk show

2002

Time Out Magazine

Editorial Illustrations

2002

Athenscape

Exhibition design for show at RIBA with the Tessera architects group

Education

2002

University of Brighton

Graduation with a 2:1 Illustration Ba, including dissertation: “Formative experiences of interactivity through gaming and the gender bias in the new media”

1999

School

A-levels in Art, History and English Language and Art Foundation Level.

Other Interests

Travelling, reading, photography, records, piano, tinkering, running, trekking, walking the dog, cooking